The three pillars of Successful Organizations
My interaction with different brands over the past few years has brought to my attention a few matters of interest that marketers, managers, business owners and Product/service often overlook.
Based on the varying levels of organizations and institutions, these matters affect each institution differently and have different outcomes, Individually, or when combined.
I give a closer look at some of these matters that you are probably not doing right, and are probably the reason you are making minimal progress in your campaigns.
Branding.
Product Presentation. This plays around with the visual judgement of the buyer. As a seller, Marketer or product owner, you need to ask yourself a few questions before releasing your product to the market; Is your product clean and presentable to you? does it attract you compared to competing products? Would you buy it if you were the customer?
Always take the customer's position before releasing your product, and if your answer is NO to any of the above questions, you need to correct it before putting it out there.
Sales and Marketing team. Since this is the group of people who present your product to customers, they need to be positively consistent with your product. they should be uniformly neat and presentable. customers should be in a position to relate them to your product and this helps in building trust and confidence in your product.
Customers also feel free to ask for product demonstrations from branded marketing persons rather than those who are not branded.
It is Needless to say you will realise your team's confidence when interacting with customers will grow when they are in branded materials, like caps, T-shirts etc. as compared to when they are not.
Corporate branding. As a product or service provider, customers should be able to identify with you or your products without even mentioning your name. There are many aspects of selling your corporate brand including using corporate colors, logo, Language and Corporate Culture.
Customer Relations
Relating with your clients from day to day determines the progress and success of your brand, product or service. You may have very powerful products, but the manner/ Language with which you talk to your customers might push them away.
This is especially true for persons at the Points Of Sales (POS) those on the ground, or even those in the marketing department.
So, is the customer always right? this depends on so many issues at the time of interaction and how the situation is handled. I know some clients are naturally arrogant and hectic while others are understanding. the same is also true of your customer handling team. The bottom line is, the customer is always critical and should be handled critically.
Remember, treat a customer hospitably, and (s)he comes with ten more; treat him/her poorly and she goes with ten more.
Employee Relations
Did you know that your employees are your first customers? In most cases, your employees know where to find a given segment of your audience or target market. Treat them well and they will protect you and your business, Treat them poorly and they will progressively eat your organization to the grave. This applies to both regular and casual employees.
While many employers and regular staff are tempted to treat casual staff in a manner suggesting them as less in value and hierarchy, it is always important to note that you need these casual employees' services and that is why you have them working for you; otherwise you should be taking care of your business alone.
Create a teamwork environment for all your workers and let them interact freely. this leads to openness and increased profits for the organization.
Always aim to make everyone in your team feel appreciated, even when they are wrong. After all, if any of your team members are demotivated at work, be sure that they are very likely to transfer their frustrations to your customers, having a negative impact on your average sales score. However, don't tolerate mediocrity.
To sum it all up, the success of an organization generally depends on how the above three matters are handled, including communication. It needs no rocket science to realize that a company cannot run itself, it needs people. Employees of an organization(both regular and casual) cannot also sell the products and services to themselves, they need customers who need the product and will in turn bring profit to the organization for its success.
Executive-level persons in organizations need to play around with product branding, and customer and employee relations in a very calculative way. I advise you to give each of the above meaningful attention and possibly have a strategy to strengthen them always.
Based on the varying levels of organizations and institutions, these matters affect each institution differently and have different outcomes, Individually, or when combined.
I give a closer look at some of these matters that you are probably not doing right, and are probably the reason you are making minimal progress in your campaigns.
Branding.
 |
Product Presentation. This plays around with the visual judgement of the buyer. As a seller, Marketer or product owner, you need to ask yourself a few questions before releasing your product to the market; Is your product clean and presentable to you? does it attract you compared to competing products? Would you buy it if you were the customer?
Always take the customer's position before releasing your product, and if your answer is NO to any of the above questions, you need to correct it before putting it out there.
Sales and Marketing team. Since this is the group of people who present your product to customers, they need to be positively consistent with your product. they should be uniformly neat and presentable. customers should be in a position to relate them to your product and this helps in building trust and confidence in your product.
Customers also feel free to ask for product demonstrations from branded marketing persons rather than those who are not branded.
It is Needless to say you will realise your team's confidence when interacting with customers will grow when they are in branded materials, like caps, T-shirts etc. as compared to when they are not.
Corporate branding. As a product or service provider, customers should be able to identify with you or your products without even mentioning your name. There are many aspects of selling your corporate brand including using corporate colors, logo, Language and Corporate Culture.
Customer Relations
 |
This is especially true for persons at the Points Of Sales (POS) those on the ground, or even those in the marketing department.
So, is the customer always right? this depends on so many issues at the time of interaction and how the situation is handled. I know some clients are naturally arrogant and hectic while others are understanding. the same is also true of your customer handling team. The bottom line is, the customer is always critical and should be handled critically.
Remember, treat a customer hospitably, and (s)he comes with ten more; treat him/her poorly and she goes with ten more.
Employee Relations
While many employers and regular staff are tempted to treat casual staff in a manner suggesting them as less in value and hierarchy, it is always important to note that you need these casual employees' services and that is why you have them working for you; otherwise you should be taking care of your business alone.
Create a teamwork environment for all your workers and let them interact freely. this leads to openness and increased profits for the organization.
Always aim to make everyone in your team feel appreciated, even when they are wrong. After all, if any of your team members are demotivated at work, be sure that they are very likely to transfer their frustrations to your customers, having a negative impact on your average sales score. However, don't tolerate mediocrity.
To sum it all up, the success of an organization generally depends on how the above three matters are handled, including communication. It needs no rocket science to realize that a company cannot run itself, it needs people. Employees of an organization(both regular and casual) cannot also sell the products and services to themselves, they need customers who need the product and will in turn bring profit to the organization for its success.
Executive-level persons in organizations need to play around with product branding, and customer and employee relations in a very calculative way. I advise you to give each of the above meaningful attention and possibly have a strategy to strengthen them always.
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